Montreal has just seen the birth of a new quaint coffee shop, Pikolo, right in the McGill Ghetto, the borough home of McGill University and its frat houses, hipsters and homy restaurants.
Our client insisted on one point : bring her patrons to learn all about the origin and production of high quality coffee. References to Free Trade and Organic products are overused and people hardly pay attention any more.
When the team from Minimal Medias and marketing strategist Scenario A paid her a first visit among dusty piles of old brick that would soon become Pikolo, our client immediately won us over with her charisma and enthusiasm. We were a bit worried at first that the district already offered 2 big coffee shops within a 300m radius but we soon realised that Pikolo would cater to a completely different clientele, i.e. hyp and highly educated.
When I went back to get pictures, I got a high-five from a happy new owner and a cup of the most delicious-made-by-a-barista laté.
Pikolo’s logo design, a coffee bean with a coffee tree in the center.
“From the crop to the cup” illustrations on large format prints.
We were amazed by the quality of print you can get from ink jet on plywood.
Make sure you ask for Russian plywood, grain is white and veins more suttle.
Pikolo - view from the mezzanine.
Cups and fidelity cards are stamped by hand.
The Victorian style entrance and windows offer a warm and welcoming ambiance for what is bound to become a neighborhood’s meeting place.
Pikolo's laté. Made by a barista.
