la prep is chain of cafés located mainly in the Montreal and Toronto areas. We had the opportunity of creating their complete new branding a few months ago. We got in the studio with our friend and chef Daren Bergeron to shoot a few photos for their new cathering menu.
Here are the final results!
The la prep Cathering Menu content will be available soon on www.laprep.com
Parce qu’on a le droit, parce que c’est (presque) les vacances, parce qu’on a (enfin) un peu de temps et parce que la fin du monde n’était finalement pas pour cette année, voici LA meilleure publicité de l’année selon chaque membre de l’équipe Minimal! Attention, c’est du sérieux.
One of our oldest clients, F+F Pizza, a small pizzeria in Montreal’s St-Henri and Gay Village neighborhoods wanted to update its website by showcasing its pizzas directly on its website. We popped by over two days to take some photos (and eat some pizza in the process).
Here are the final results!
Summertime Pizza (Marinated eggplant, bocconcini, red onions, basil with mozzarella)
Swiss Pizza (White wine, onions, gruyère, mozzarella, parmesan with chives)
Mexican Pizza (Merguez, jalapenos, onions, mozzarella with olive oil)
Parce que chez les publicitaires, on regarde les Jeux Olympiques pour autre chose que le sport! (Sans ordre particulier, on vous laisse choisir votre préférée).
Coca-Cola a demandé au célèbre producteur Mark Ronson de créer l’hymne Coca-Cola de Londres 2012 avec des échantillonnages de bruits créés par des athlètes. Résultat : Une “torpinouche de bonne toune” !
Montreal has just seen the birth of a new quaint coffee shop, Pikolo, right in the McGill Ghetto, the borough home of McGill University and its frat houses, hipsters and homy restaurants.
Our client insisted on one point : bring her patrons to learn all about the origin and production of high quality coffee. References to Free Trade and Organic products are overused and people hardly pay attention any more.
When the team from Minimal Medias and marketing strategist Scenario A paid her a first visit among dusty piles of old brick that would soon become Pikolo, our client immediately won us over with her charisma and enthusiasm. We were a bit worried at first that the district already offered 2 big coffee shops within a 300m radius but we soon realised that Pikolo would cater to a completely different clientele, i.e. hyp and highly educated.
When I went back to get pictures, I got a high-five from a happy new owner and a cup of the most delicious-made-by-a-barista laté.
Pikolo’s logo design, a coffee bean with a coffee tree in the center.
“From the crop to the cup” illustrations on large format prints.
We were amazed by the quality of print you can get from ink jet on plywood.
Make sure you ask for Russian plywood, grain is white and veins more suttle.
Pikolo - view from the mezzanine.
Cups and fidelity cards are stamped by hand.
The Victorian style entrance and windows offer a warm and welcoming ambiance for what is bound to become a neighborhood’s meeting place.
Even when you have extra help.
Deeply sorry for this totally unprofessional post. I also think there are to many cats on the Internet these days. Perhaps we should leave them alone. But this one wants to be a graphic designer.
When the Montreal Electronique Groove festival had to choose between 6 creative directions for their 2011 main visual, they chose the kind-of-boring one. These things happen quite often and are always disappointing for a creative team. But because we are very close to our client and since he has a nice fan base on Facebook, we asked if he could inquire his clientele to see if he really made the right choice. Turns out that neither of us was right! The whole experience was a lot of fun. We were getting extremely rewarding comments on the work that would usually end up in the bin.
Here are the series of visuals that were shown to the client and the one chosen by the Facebook group.
The Facebook fans chose the Moog Voyager image as the main visual. The Moog carries a nice mix between a traditional and an electronic vibe, exactly what that Festival is about. We asked Moog for a permission to use that image in return of a large print to hang in their new factory.
This is how those beautiful portrait were achieved. Digital is nice and fast but film remains the warmest and most mysterious beautiful thing. Hope film never ceases to exists, like vinyl records, horse races and cheese whiz.